Does anyone reading this remember the days of split EPs? Be it 7", 12", or the CD-split. Well, last week a new label, FoF Music began selling their first release: a split EP that comes with a free shirt. Or is it a shirt that comes with a free EP?
Here's the press release.
The Story:
While the music industry is getting a much needed make-over, for fans there lies a fresh opportunity to change the way we value and understand music as a whole. The Internet in many ways has been "the great equalizer" for both artists and music fans giving us all new opportunities to release, buy and receive music. Artists are able to reach new listeners with ease, while interested fans have plenty of avenues to express their own voices online and discover something new. And while people aren't buying music at the stores at the same rate as in the past, they certainly are willing to support the people that make art they love. Fans still want something tangible and by evidence of current blog/Twitter culture, are seeming just as interested in the story and method as they are in the final product.
Thus leads way to the introduction of a new type of label called FoF Music (Friends of Friends), the name itself is the driving force behind the label and website, referring to the most effective way (yet traditional way!) people learn about new music...through Friends! The hope is to help re-invent how music is released in a way that is not only more involving for the artist (A&R, artwork, marketing) but more importantly truly enticing for the fans. We want to create releases that are inspiring for artists and fans alike; with the intention to create a product that is not a useless plastic memory holder but rather is worth the hard earned money spent to create and purchase.
The concept in short for our inaugural release is FoF invites an artist to join the FoF family by signing on to do a split EP; they in turn invite another musician or group to complete the split release and commission a designer to create the EP's artwork on a limited edition T-Shirt which will include a download card(100% seed paper card; Included will be the release, exclusive remixes and special content: ie videos, mixes etc).
For the first in the Friends of Friends series, FoF has invited a great friend and HERO of ours: Santa Monica based electronic genius Alfred "Daedelus" Darlington whom you may know from his solo work on labels such as Ninja Tune, Mush, Plug Research and more or even more recently with his wife as The Long Lost (also on Ninja Tune).
With the power to choose his cohorts, Daedelus has brought in homies Jogger; Amir Yaghmai and Jonathan Larroquette for their first EVER release! Not only did Alfred attend High School with Amir but the duo are the active live band members of Alfred's The Long Lost project with wife Laura as well as collaborators on his 'Exquisite Corpse" release. He's also managed to bless us with the INCREDIBLE husband and wife art duo Kozyndan for the cover art/t-shirt design. They all 5 are truly friends and we're happy to now call them ours!
The fans receive a beatiful, 100% organic-shirt printed on Alternative Apparel's "Alternative Earth" shirts and the album with bonus material all in one swoop. The album will also be available through all digital retail outlets separately...
There's only 300 shirts available. This post is kind of late on the "Breaking News" front, so they may already be sold out. Find out here.
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